COVID-19 Enabled Creators on Social Media to Connect Meaningfully
By Elvis Perez
Music during COVID-19 has been undergoing various changes. From relying heavily on streaming and online video content to the type of musical projects being put out as well as the interaction with fans, music has definitely been altered due to COVID-19. For online music creators and producers, the change has been one that has enhanced social media skills for them.
Deejays, artists, rappers, producers, beatmakers, and all creators alike have been increasing their social media output in order to maintain relationships with their audience and stay engaged with fans. Video content has seen a tremendous increase as these creators utilize videos to provide their audience with personal and direct material that they resonate with and support.
As musical creators, the importance of establishing rapport with the audience and fans has never been more critical. Attention is what marketers are competing for along with creators too. To build meaningful, mutually beneficial relationships with the audience creators emphasize the importance of sticking true to the craft and adding in some personality by being transparent. Allowing the audience to enter a creator’s life outside of the music being offered provides them with an exclusive look into the creator as a person aside from the product.
With social distancing and quarantine still in place, social media has been a huge key in establishing a sense of connection between friends, professionals, fans, and companies. Utilizing the additional time at home for the development of genuine connections with fans has been the trick being implemented by many in the music world. Following in those footsteps can propel a creator’s audience and engagement. It is more than just putting out content now, it is about establishing a relationship with fans and developing a story for them to relate to. Social distancing has definitely provided many creators with the time to figure their own stories to tell aside from their crafts.
